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About Airplay America
Airplay America is a next generation provider of private television networks for the retail industry. With an emphasis on broadcasting to "captive audiences" Airplay supplies a complete audio and video solution that includes music, lifestyle content, original programming, advertising sales and the technology that makes it work.
In todays "online" economy Advertisers are significantly challenged by new technologies including digital video recorders such as TiVo and satellite radio networks such as XM Satellite that allow consumers to literally tune out commercials and marketing messages.
Private television networks, also known as Narrowcasting Networks or Digital Signage, allow advertisers the ability to reach the consumer in public spaces such as retail establishments.
Airplay America focuses on family-friendly hair salons with its flagship network called "The Salon Channel". Hair salon patrons frequent the salon at least once every six weeks and are captive for an average 20 minutes or more each time they visit. We have found that when a commercial is
relevant and delivered in an entertaining and informative manner salon patrons and stylists are highly receptive to the message.
In a recent study by Arbitron, The Salon Channel Network ranked high in consumer awareness, satisfaction and recall of commercial advertising. Salon patrons really like The Salon Channel and a large percentage of them watch it most of the time while in the salon. We pride ourselves on delivering quality programming that engages the consumer and provides useful information about style, beauty and fashion, all within a backdrop of great music and Hollywood entertainment.
Please feel free to email:
sales@airplayamerica.com for a copy of the Arbitron study on The Salon Channel Network.
To receive a preview DVD for The Salon Channel, please send us an email by
clicking here.
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