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Why Airplay America?
Airplay America works with advertising and broadcasting industry experts to reinvent how advertisers deliver their messages to the market. We develop a platform from which to have a personal and receptive communication with customers and store employees. Our first concern is delivering quality programming that satisfies all stakeholders – retailers, franchise owners, store customers & employees.
Our networks are custom tailored to meet the needs of each retail client. We get to know our clients and obtain a thorough understanding of their corporate culture, retail environment and customer base. Armed with this knowledge we assign a "client team" consisting of:
- Music Stylists
- Lifestyle Programmers
- Original Editorial Writers
- Human Interest Contributors
- Graphic Artists
Once the client team has been assembled a Client Services Director assumes the role of managing, directing and acting company liaison for the client. Client Services Directors report directly to Airplay America’s Senior Management so decisions are made quickly and in the best interest of the project.
Airplay America employs best-of-breed technology partners for the reliable delivery of its programming. We have partnered with key manufacturers of hardware and software to accommodate any environment, large or small. Network content is centrally managed using a secure IP-Satellite infrastructure employing store-and-forward and multicasting to update content, log advertising insertions and report on the health of each media player.
Once our technology and operations group are engaged they develop a comprehensive implementation plan for beta testing, feedback and refinement of programming and full rollout schedule for each private television network we create.
Retailers know there is a link between a store's atmosphere and its financial performance. Intangible details like music and video play an interconnected role in improving the shopping experience, building customer traffic and ultimately lifting sales.
Advertising, which is blended in on a very limited basis, is 100% targeted with no waste and delivered when and where the target is most receptive to the message. The retailer benefits from having a customized private television network that builds uniformity in their brand, enhances communications with their customers and employees, and plays a key role in increasing foot-fall and customer loyalty.
Now more than ever consumers have the unique ability to tune-out the ads they see and hear. On television they change channels or skip commercials with their digital video recorders. On the radio they scroll through preset buttons to tune out or subscribe to commercial-free satellite programming. It's growing increasingly hard to reach consumers.
Advertisers benefit from a powerful media communication platform that allows for a highly targeted, uncluttered, exclusive advertising venue that provides the best ROI in the media community. Messages are seen and heard at the time and place when the consumer has the highest propensity for assimilating the advertiser’s message.
Customers benefit by receiving tailored ad messages when they are in position to receive them, and while they are highly receptive. Additionally, the majority of the customized content is designed to entertain the consumer and add value to their experience in the retail environment. Lifestyle pieces are designed to be helpful in the consumer's everyday life by offering useful tips and relevant information.
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