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About The Salon Channel
Airplay America began operations in March of 2004 as a "private radio network" for chain stores in the hair salon industry. Six months into a successful 15-store pilot we quickly learned that narrowcasting, a.k.a. digital signage, would be the medium of choice for retailers and advertisers alike. As such we concluded our pilot and went into a think-tank for the development of a private video network called "The Salon Channel".
The Salon Channel replaces conventional radio demanding that Airplay America build a "wheel" of frequently updated content that salon clientele and store employees enjoy and embrace. With the help of leading content providers such as PLR, VFN, TVSCO and others we have developed a hybrid blend of music, entertainment, lifestyle programming and style editorials that is continuously updated and enhanced.
Our partnership with X2O Media, formerly Vertigo X Media, has enabled Airplay America to deliver content with the quality and likeness of broadcast television. To this date Airplay America's total focus is on the creation of its content, the management and expansion of its client base and the development of an in-house advertising sales team that will monetize the development of our network. The company outsources other components to key partners such as Agilysys, Hughes Network Systems, NEC Display Solutions, Extron Electronics and Equus Computer Systems.
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